Product Design · Coinbase
Visual design project
Crypto Trade App
Visual design for a crypto trading and payment app. Draft copy — please review
00 — Context
What I know I can say so far
This project is listed on my previous portfolio as a visual design project under “Product Design · Coinbase”. It is not described in my CV, so the sections below are a template. Please confirm the one-line description, add your role and dates if you have them, and walk through the work.
01 — Problem
The problem
What problem was this visual design meant to address — in the trading experience, in payments, or in how the product felt?
Tip: Even a visual project has a problem. Keep it specific.
02 — Opportunity
The opportunity
What opportunity did a clearer visual system or a simpler trading-and-payment experience open up?
Tip: 2–3 sentences is enough.
03 — Process
How the work unfolded
Walk through the visual design work: references, typography and colour, key screens (wallet, trade, payment), and how the two states in the hero image fit together.
Tip: Add close-ups, a type/colour board, or unused directions.
04 — Challenges
Challenges
What was difficult — constraints from an existing product, crypto-UI conventions, or balancing marketing impact with usability?
Tip: Only include what was true for this work.
05 — Outcome
What changed
What did this project produce, and in what form was it delivered? If it was a concept or a visual exploration rather than a shipped product, say so clearly.
Tip: Do not invent metrics or a formal role.
06 — Takeaways
What I took away
What did you take away from this visual design project?
Tip: A short reflection is enough.