Product designer
I design end-to-end product experiences — from research and strategy through interaction, visual systems, and launch. I am used to complex workflows, AI-powered functions, and the ambiguous space of zero-to-one work.
I have 10+ years of experience delivering end-to-end digital products across AI, fintech, SaaS, and consumer platforms. I have led zero-to-one builds and helped scale products to millions of users — including apps reaching 1M+ daily active users and a consumer service product at 70M+ DAU. I work closely with product, engineering, and analytics teams, bridging customer insight, technology, and business strategy. I am based in London.
Tools I work with
I design end-to-end product experiences — from research and strategy through interaction, visual systems, and launch. I am used to complex workflows, AI-powered functions, and the ambiguous space of zero-to-one work.
Trained in design innovation, I look for the opportunity inside a messy brief. I work to turn customer insight, technology, and business strategy into a direction teams can actually build from, then measure what happens next.
I plan and facilitate co-creation sessions and workshops with stakeholders, using design thinking to shape product direction. I care about rooms where people can think together, not just present finished work.
I work closely with product, engineering, and analytics, and I have led design teams and cross-departmental delivery. Ownership matters to me: I stay with a problem from the first sketch to the outcome we can measure.
A selection of product, visual, and academic work from Huawei, Ping An Technology, Usmile, and my studies at The Glasgow School of Art. Each case study walks through the problem, the opportunity, the process, the challenges, the outcome, and what I took away.
Led end-to-end UX for an AI-driven oral health product and multi-device design system, scaling the app from 1K to 1M+ daily active users in two years.
A concept dashboard for tracking and paying for AI usage costs across B2B teams. Draft copy — please review
End-to-end UX for large-scale consumer service products. Retention rose 250%, the Google Play rating moved from 3.8 to 4.3, and the product reached 70M+ daily active users.
UX strategy and design for Ping An’s B2B platforms, including a 100+ component design system and a learning-module visit rate that rose from 40% to 59% after redesign.
An online shopping experience designed during my time as Lead Product Designer at Usmile. Draft copy — please review
Visual design work for the Usmile brand. Draft copy — please review
Visual design for a crypto trading and payment app. Draft copy — please review
Participatory workshops and system mapping exploring ethical, inclusive AI policy, contributing to governance frameworks focused on transparency and sustainability.
Ask to Uncover, Play to Discover
An academic project made at The Glasgow School of Art. Draft copy — please review
Alongside shipping products, I invest in the rooms where direction gets made — facilitating workshops, and helping innovation travel across teams and organisations.
I design and facilitate co-design and co-creation workshops. That includes sessions with global stakeholders at the International Baccalaureate, using design thinking to turn ambiguous challenges around AI in education into a shared product direction.
With the Scottish AI Alliance, I co-designed participatory workshops exploring ethical and inclusive AI policy making, and helped map the gaps between innovation and responsible deployment.
The work is practical: get the right people in the room, give them a structure, and leave with decisions the product can actually use. These photographs are from facilitating co-design workshops at an international event in Denver, USA.
I also work on innovation that has to move across teams and organisations. At the International Baccalaureate I facilitate co-creation sessions with global stakeholders to shape AI product direction. With the Scottish AI Alliance I co-designed participatory workshops on ethical and inclusive AI policy making, and contributed to governance frameworks focused on transparency and sustainability. At Usmile, Ping An Technology, and Huawei I have led design in close collaboration with product, engineering, and other departments — from a design system that improved design–development efficiency, to end-to-end product work that had to stay aligned across a large organisation.
Experience
Jun 2026 – Present
International Baccalaureate (IB), London
Turning ambiguous challenges around AI in education into clearly defined design opportunities for a global IB community. I lead and facilitate co-creation workshops with global stakeholders, lead UX research, and design accessible, scalable AI product experiences for students, teachers, and schools. I also use AI-driven tools to accelerate research and ideation.
Feb 2025 – Jun 2025
Scottish AI Alliance, Glasgow, United Kingdom
Co-designed participatory workshops exploring ethical and inclusive AI policy making. Mapped system and policy gaps between AI innovation and responsible deployment, and contributed to AI governance frameworks focused on transparency and sustainability.
Oct 2022 – Aug 2024
Usmile, China
Led end-to-end UX for an AI-driven oral health product and multi-device design system, working closely with product and engineering. Scaled the app from 1K to 1M+ DAU in two years; improved conversion by 20% through a data-driven redesign; supported revenue of 200 billion yuan; launched three hardware products that ranked top 3 in the market within six months; and enabled 30% faster feature delivery through improved collaboration.
Jun 2021 – Sep 2022
Ping An Technology, China
Led end-to-end UX strategy and design for Ping An’s B2B enterprise financial platforms, covering interaction, visual systems, brand, user research, and patent applications. Built a scalable design system with 100+ components, increasing a learning module visit rate from 40% to 59% after redesign. Data-driven improvements boosted remote collaboration efficiency by 27.8% and organisational efficiency by 35.2%.
Mar 2019 – May 2021
Huawei Technologies, China
Owned end-to-end UX for large-scale consumer service products, leading interaction, visual, and operational design across mobile platforms. Drove the full design lifecycle from research and strategy to launch and optimisation. Increased user retention by 250%, improved the Google Play rating from 3.8 to 4.3, and helped scale the product to 70M+ daily active users, earning two company-level awards.
Education
2024–2025
The Glasgow School of Art / University of Glasgow
2013–2017
Xi’an Academy of Fine Arts
Awards & patents
Jun 2020
Company-level award at Huawei Technologies.
Jan 2022
Granted by the China National Patent Office.
Skills
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I am open to conversations about product design, AI-enabled experiences, and thoughtful collaboration. The easiest way to reach me is email.