Usmile
Visual design project
Usmile Visual Design
Visual design work for the Usmile brand. Draft copy — please review
00 — Context
What I know I can say so far
This project is listed on my previous portfolio as Usmile Visual Design. It is not described separately in my CV, so the sections below are a template. Please confirm the one-line description, add your role and dates if you have them, and walk through the work.
01 — Problem
The problem
What problem was this visual design meant to address for the Usmile brand or product?
Tip: Even a visual project has a problem. Keep it specific.
02 — Opportunity
The opportunity
What opportunity did a stronger visual language open up?
Tip: 2–3 sentences is enough.
03 — Process
How the work unfolded
Walk through the visual design work: references, colour and form, key applications, and how the sphere imagery fits into the wider system.
Tip: Add close-ups, a colour board, or unused directions.
04 — Challenges
Challenges
What was difficult — brand constraints, applying the system across touchpoints, or something else?
Tip: Only include what was true for this work.
05 — Outcome
What changed
What did this project produce, and where was it used? If it was a visual exploration rather than a full brand system, say so clearly.
Tip: Do not invent metrics, or reuse figures from the oral-health product unless they belong here.
06 — Takeaways
What I took away
What did you take away from this visual design project?
Tip: A short reflection is enough.