USMILE · 2022–2024
Usmile Online Shopping Mall
An online shopping experience designed during my time as Lead Product Designer at Usmile (October 2022 – August 2024). Draft copy — please review
00 — Context
What I know I can say so far
I was Lead Product Designer at Usmile from October 2022 to August 2024. The CV describes end-to-end UX for an AI-driven oral health product and a multi-device design system, but it does not specifically describe this shopping mall. Please fill in the story below, and replace the stand-in cover with a real image. Metrics from other Usmile work have not been applied here.
01 — Problem
The problem
What problem was the online shopping mall meant to solve for customers or for the business?
Tip: Be specific to this e-commerce experience, not the oral-care app as a whole.
02 — Opportunity
The opportunity
What opportunity did a dedicated shopping mall open up alongside Usmile’s product ecosystem?
Tip: 2–3 sentences on why this channel mattered.
03 — Process
How the work unfolded
Walk through how the mall was designed: research, information architecture, key journeys (browse, product, checkout), and collaboration with product and engineering.
Tip: Replace the placeholder cover and add UI, flows, or a sitemap.
04 — Challenges
Challenges
What was difficult about this e-commerce work — catalogue complexity, conversion, or fitting it into a hardware-and-app ecosystem?
Tip: Only include challenges that were true for this project.
05 — Outcome
What changed
What shipped, and what changed for users or the business? Only add metrics if you can tie them specifically to the mall.
Tip: Do not reuse the +20% conversion figure from the CV unless you can confirm it belongs to this project.
06 — Takeaways
What I took away
What did you take away from designing this shopping experience?
Tip: A short, honest reflection is enough.