Huawei Technologies · Consumer services
HUAWEI Services App redesign
As User Experience Design Manager, I owned end-to-end UX for large-scale consumer service products at Huawei, leading interaction, visual, and operational design across mobile platforms — including the HUAWEI Services App.
00 — Context
What I know I can say so far
I drove the full design lifecycle from research and strategy to launch and optimisation, aligning user needs with business goals through data-informed decisions. The sections below are a template for the full case study — please replace the placeholder copy and add process images.
01 — Problem
The problem
Describe the user or business problem this work set out to address. What was painful, inefficient, or unclear in the consumer services experience before the redesign?
Tip: 2–4 sentences. Lead with the human problem, not the feature list.
02 — Opportunity
The opportunity
What opportunity did you see? Why was this the right problem to take on, and what did success look like at the start?
Tip: Name the bet you were making — for users and for the business.
03 — Process
How the work unfolded
Walk through how the work unfolded: research, strategy, key design decisions, collaboration with product and engineering, and how you went from insight to a shipped experience. Add process images below.
Tip: Show 3–5 steps, each with a sketch, wireframe, or UI. The CV notes you drove the full lifecycle from research and strategy to launch and optimisation.
04 — Challenges
Challenges
What made this difficult? Constraints, organisational complexity, technical limits, or tensions between user needs and business goals — and how you worked through them.
Tip: One or two specific tensions are more useful than a generic list.
05 — Outcome
What changed
These results are taken from my CV, from my time leading UX on Huawei’s large-scale consumer service products. Add a short narrative here about how the redesign contributed, if you want to be more specific about this app.
- 250%Increase in user retention
- 3.8 → 4.3Google Play rating
- 70M+Daily active users
- 2 awardsCompany-level awards, including the HUAWEI “Galloping Horses” Award (Jun 2020)
06 — Takeaways
What I took away
What did you take away as a designer and as a lead? What would you do the same way, and what would you change?
Tip: Keep this reflective and specific to this project.